About Daniel Assaf
Daniel Assaf spent many years building a successful, award-winning advertising and communications agency, co-founding an international trade and investment firm as well as consulting to some of the largest blue-chip organisations in the world in the areas of strategic thinking, culture and communication. But there came a time when he could no longer run away from what he felt he was called to do on this earth.
Daniel has always been filled with a desire to serve and empower. Over time he came to witness in people, an overwhelming desire for MORE in their lives. The problem he noticed was that they were looking for it in all the wrong places. People were doing everything possible to HAVE more in their lives rather than BE more. They were trying to find happiness as if it were something tangible rather than finding out how to BE happy.
Daniel established The Lions Den to help people and organizations grow – and be bold in their pursuit of greatness. He has spent years developing world-class resources that inspire people to rediscover a passion for life itself and the importance of living an authentic and fulfilling life driven by purpose, principles and a positive attitude.
the power of purpose
what's your why?
Never has the human race enjoyed such an abundance of wealth and resources, yet many are spiritually and emotionally poor beyond measure. People find themselves disillusioned with what life continues to dish out to them with no sense of hope and passion for what the future holds. Many lack a sense of purpose and direction and are struggling to find happiness and fulfilment. The question we like to start with, is - what's your why?
Redefining Success
Success cannot simply be about reaching a financial, sporting or professional goal. Success is a whole lot more. It’s about the relationships we build, the lifestyle we cultivate, the people we serve, the identity we claim, and generally leading a life of purpose. Success isn’t a destination—it’s a journey.